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Mkhulu William (a.k.a. Bra Willy) Seyama
Digital Marketing Strategist | Infopreneur | Eternal Student
Online Analytics is my passion
I believe brands must spend more time listening, and less time talking. More often than not, netizens are talking on behalf and about you, your competitors and your category. There is so much that can be learnt from listening to these online conversations, and there are plenty of tools to assist with listening and analysis.
After all, robust strategies are based on better understanding of market landscape that comes through research - just a different phrase for listening.
Visit our Blog page to see how we do it.